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How to make your campaign stand out

Posted by on Nov 13, 2014 in Uncategorized | Comments Off on How to make your campaign stand out

Design Campaigns Like Award-Winners! Have you ever wondered what goes into an award-winning marketing campaign? Sometimes it’s crackerjack copy. Sometimes it’s stunning images. Increasingly, however, it’s the smart integration of multiple elements, from creative to media selection. Let’s look at five components of award-winning campaigns here. 1. Multiple media, including print. Marketing campaigns using multiple media channels, including print, in strategic, integrated ways are the most successful. Award winners understand which channels are most effective for each element of the...

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