News

Boost Customer Loyalty with Surveys

Posted by on Oct 21, 2014 in News | Comments Off on Boost Customer Loyalty with Surveys

One of the best uses of your marketing dollars is to protect your existing customer base. You’ve worked hard to earn their loyalty. Now you want to keep it. Consider the benefits of utilizing customer surveys. Let’s look at an example. A regional grocery store chain was experiencing increased competition from a large national chain and wanted to preserve its most valuable customer relationships. The chain sent two personalized surveys to its top 400 customers: one in the fall and one in the spring. The first survey included six personalized questions and a letter addressed to the shopper,...

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B’day Bash and Promotional Products Show

Posted by on Jul 31, 2014 in News | Comments Off on B’day Bash and Promotional Products Show

You’re invited to ThinkIBP’s 10th Anniversary Birthday Bash and Promotional Products Showcase. Wednesday, August 13, 10:00 – 2:00 / Come and Go Titan’s LP Field East Stadium Club Lunch will be provided by IBP in our Suite #1 at the top of the escalators on the left. Register to win a Special Giveaway.

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Stretching Your Print Dollars

Posted by on Jul 20, 2014 in News | Comments Off on Stretching Your Print Dollars

Stretching Your Print Dollars

  What goes up must come down. Like everything else, the economy is cyclical. But no matter the current economic conditions, it’s important to keep marketing your business. Here are three easy ways you can use some simple changes in your paper selection to help lower your costs without impacting the quality of your print campaigns. 1. Use less expensive papers. Paper prices fluctuate often, so if you haven’t standardized on a specific paper, ask about less expensive options. Just because you notice a subtle difference between stocks doesn’t mean your customers will. In fact, they...

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